TRAINING OF TRAVELSMART OFFICERS
Welcome
TravelSmart officers work at the forefront of implementing initiatives designed to manage travel demand at the local level.
This is very much an emerging field in Australia so it is important for TravelSmart officers to have access to adequate resources and training.
This training resource guide is an important first step in developing this discipline within the transport profession. Travel demand management approaches cover three broad fields - schools, workplaces and communities.
The guide is structured around four key steps:
- Understanding the context - How TravelSmart and travel demand management addresses our transport problems.
- Thinking about travel choices - What influences people to travel the way they do.
- Packaging travel choices - How to sell alternatives to everyone driving alone.
- Getting the message across - Influencing others to deliver TravelSmart programs.
While this training resource guide is primarily intended for individuals employed as TravelSmart officers, members of the public, school teachers and officials as well as employer representatives will also find this material of value.
The guide has been developed to facilitate a layered approach to your training about TravelSmart.
Begin by developing an appreciation of what is involved in each of the four steps. Look over the outline of each step and once you have a feel for the main components of the training program you can start to look at individual steps in more detail.
This is often referred to as a layering strategy to building understanding. Don't get bogged down in details at first. Begin by skim reading or reviewing the material and then you can spend more time on particular topics to develop deeper understanding.
DOWNLOAD THE TRAINING TOOLKITS
Toolkits are also available for downloading as PDF files. (PDF Help).
- Download Training TravelSmart Officers - Workplace
(travelsmartofficers-workplaces.pdf - 227KB) - Download Training TravelSmart Officers - Communities
(travelsmartofficers-communities.pdf - 256KB) - Download Training TravelSmart Officers - Schools
(travelsmartofficers-schools.pdf - 253KB)
ABOUT THE AUTHORS
This training resource guide has been produced by Associate Professor Geoff Rose and Deb Wagner from the Institute of Transport Studies in the Department of Civil Engineering at Monash University. They worked closely with David Meiklejohn, Manager TravelSmart for the Victorian Sustainable Energy Authority. This guide builds on the curriculum for training TravelSmart workplace officers conducted in Victoria. David Meiklejohn runs the Victorian training program as a face-to-face workshop. Geoff Rose and Deb Wagner have expanded the scope and adapted the material for delivery via the world wide web.
Geoff Rose is the Director of the Institute of Transport Studies in the Civil Engineering Department at Monash University. Geoff's professional interests include transport planning, travel behaviour research and application of advanced technology to transport operations. He is a member of the Institution of Engineers, Australia, the Institute of Transportation Engineers and the Australian Institute of Traffic Planning and Management. Geoff teaches Transport and Traffic Engineering along with Transport Planning in the undergraduate civil engineering program and is responsible for four units in the distance education postgraduate program in Transport and Traffic. Those postgraduate subjects cover diverse fields including Transport Planning and Policy, Traffic Engineering Fundamentals and Intelligent Transport Systems. Geoff was one of the developers of 'Travel Blending', an Australian travel awareness initiative originally developed as part of the NRMA Clean Air 2000 campaign. He retains an active teaching and research interest in the field of travel behaviour change.
Deb Wagner has worked on this project part time as a research assistant at the Institute of Transport Studies. Deb is currently undertaking postgraduate study in the field of health promotion and specialising in the application of health promotion in the transport sector. She is also working with Steer Davies Gleave as a member of the community contact team involved in the pilot of the TravelSmart Communities program in Elwood, Victoria. Her professional background includes extensive experience in training for customer service and as an Energy Advisor providing advice on domestic energy conservation.
David Meiklejohn is the Program Manager for the TravelSmart program in Victoria. He has previously run a similar travel behaviour change program in Cambridge, UK called Travel for Work.